Joey Chestnut The Patriot? Reigning Champ Shuns Chinese-Backed Hot Dogs For 'Impossible' American Ones
Portfolio Pulse from Chris Katje
Joey Chestnut, the 16-time Nathan's Hot Dog Eating Contest champion, will not compete this year due to a sponsorship deal with Impossible Foods, a rival to Nathan's Famous. The event will air on Walt Disney Company's ESPN2. Chestnut will instead compete in a separate event at Fort Bliss Army base. He will also face Takeru Kobayashi in a rematch on Netflix in September.
July 05, 2024 | 2:59 pm
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NEGATIVE IMPACT
Joey Chestnut's absence from the Nathan's Hot Dog Eating Contest due to a sponsorship deal with Impossible Foods could impact Nathan's Famous brand visibility and sales.
Chestnut's absence from the contest, a major marketing event for Nathan's Famous, could reduce brand visibility and negatively impact sales, especially given his long-standing association with the event.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
The Nathan's Hot Dog Eating Contest will air on Disney's ESPN2, potentially attracting viewers despite Joey Chestnut's absence.
While the event will still air on ESPN2, the absence of a major draw like Joey Chestnut could affect viewership. However, the contest remains a popular tradition.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Joey Chestnut will face Takeru Kobayashi in a rematch on Netflix in September, potentially boosting viewership and engagement for the streaming platform.
The high-profile rematch between Chestnut and Kobayashi could attract significant viewership and engagement, benefiting Netflix's content lineup.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70