Meta's Threads Set to Challenge X with New Ad Strategy: Report
Portfolio Pulse from Anusuya Lahiri
Meta Platforms Inc (NASDAQ:META) is set to challenge X (formerly Twitter) with its new ad strategy on Threads. Launched in July 2023, Threads has grown to over 175 million monthly users and is introducing targeted and personalized ads. This move aims to capitalize on Elon Musk's struggles with X and attract advertising revenue.
July 03, 2024 | 3:52 pm
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Meta Platforms Inc (NASDAQ:META) is introducing targeted and personalized ads on Threads, aiming to compete with X for advertising revenue. Threads has grown to over 175 million monthly users, positioning itself as a strong competitor.
Meta's introduction of targeted ads on Threads is a strategic move to capture advertising revenue, leveraging its growing user base and success in digital advertising. This is likely to positively impact META's stock price in the short term.
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