Magnite's Demand Manager Enhances Programmatic Monetization for Italy's CairoRCS Media
Portfolio Pulse from Benzinga Newsdesk
Magnite (NASDAQ:MGNI) announced that CairoRCS Media, a major Italian communication group, is implementing Magnite's Demand Manager to enhance programmatic monetization of their display and video inventory. The solution, built on Prebid technology, offers tools and insights to help publishers grow revenue.
July 03, 2024 | 7:00 am
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Magnite announced that CairoRCS Media is implementing its Demand Manager to enhance programmatic monetization. This partnership is expected to boost Magnite's revenue and market presence.
The implementation of Magnite's Demand Manager by a major communication group like CairoRCS Media is likely to enhance Magnite's revenue streams and market presence. The advanced features of Demand Manager, such as A/B testing and machine learning-driven recommendations, provide significant value to publishers, making this a positive development for Magnite.
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