This Wells Fargo Analyst Ordered 75 Chipotle Burrito Bowls To Prove A Point: 'They're Undersizing Me'
Portfolio Pulse from Hayden Buckfire
A Wells Fargo analyst conducted a study by ordering 75 Chipotle burrito bowls to highlight portion size inconsistencies. The study found significant variation in burrito weights, supporting customer complaints about 'shrinkflation.' Despite these issues, Chipotle's stock has surged over 36% in 2024, and the company continues to expand rapidly.
July 02, 2024 | 3:33 pm
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A Wells Fargo analyst's study found significant inconsistencies in Chipotle's burrito portion sizes, supporting customer complaints about 'shrinkflation.' Despite these issues, Chipotle's stock has risen over 36% in 2024, and the company continues to expand.
The study highlights a potential issue with product consistency, which could affect customer satisfaction and brand perception. However, Chipotle's strong financial performance and stock price increase suggest that the market is currently more focused on the company's growth and profitability.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100