TKO Group Holdings Has Made A Strategic Investment In EverPass, EverPass Media Acquires UPshow, Allowing NFL Sunday Ticket To Be Streamed At Commercial Businesses For The First Time Ever
Portfolio Pulse from Benzinga Newsdesk
TKO Group Holdings has made a strategic investment in EverPass Media, which has acquired UPshow. This acquisition allows NFL Sunday Ticket to be streamed at commercial businesses for the first time starting in 2024. The integration of UPshow enhances EverPass' media platform with streaming, consumer engagement, and performance marketing capabilities.
July 02, 2024 | 1:07 pm
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TKO Group Holdings has made a strategic investment in EverPass Media, enhancing its media platform capabilities and allowing NFL Sunday Ticket to be streamed at commercial businesses starting in 2024.
The strategic investment by TKO Group Holdings in EverPass Media and the acquisition of UPshow significantly enhance EverPass' media platform. This move allows for the streaming of NFL Sunday Ticket at commercial businesses, which is likely to drive new revenue streams and increase engagement. The involvement of TKO's President and COO on the EverPass Board further solidifies the partnership.
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