Starbucks Sues NY Weed Retailer For Trademark Infringement Over 'Starbuds' Logo
Portfolio Pulse from Patricio Liddle
Starbucks (NASDAQ:SBUX) has filed a trademark infringement lawsuit against 'Starbuds Flowers,' a mobile cannabis retailer, alleging that its logo closely resembles Starbucks' iconic green siren emblem. The lawsuit, filed in the US District Court for the Southern District of New York, demands that Starbuds cease using the disputed logo and forfeit any profits made from its use.
July 01, 2024 | 9:36 pm
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Starbucks has initiated a trademark infringement lawsuit against 'Starbuds Flowers,' alleging that its logo closely resembles Starbucks' iconic green siren emblem. The lawsuit demands that Starbuds cease using the disputed logo and forfeit any profits made from its use.
The lawsuit demonstrates Starbucks' commitment to protecting its brand identity, which could positively impact investor sentiment by showcasing the company's vigilance in guarding its intellectual property. This legal action may also deter future infringements, further solidifying Starbucks' brand strength.
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