Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On?
Portfolio Pulse from Anusuya Lahiri
Qualcomm Inc (QCOM) has signed a sponsorship deal with Manchester United Ltd (MANU) to become the front-of-shirt sponsor, aiming to increase awareness of its Snapdragon brand as it expands into personal computing. The deal is reportedly worth over $76 million annually.
July 01, 2024 | 3:19 pm
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Manchester United has secured a new front-of-shirt sponsor in Qualcomm, with a deal reportedly worth over $76 million annually, enhancing the club's revenue and technological capabilities.
The lucrative sponsorship deal with Qualcomm is likely to boost Manchester United's revenue and provide technological enhancements, positively impacting the club's financial health and fan engagement.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Qualcomm has signed a sponsorship deal with Manchester United to become the front-of-shirt sponsor, aiming to boost Snapdragon brand awareness as it expands into personal computing.
The sponsorship deal with a globally recognized football club is likely to significantly increase brand visibility for Qualcomm's Snapdragon, potentially boosting sales and market penetration in the personal computing sector.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
Qualcomm's new sponsorship deal with Manchester United positions it against Intel's long-standing 'Intel Inside' marketing campaign as Qualcomm aims to penetrate the PC industry.
While the sponsorship deal highlights Qualcomm's ambitions in the PC market, the direct impact on Intel is less immediate. However, it signals increased competition in the sector.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50