Apple Hardware Now Lasts Longer And This Is Making The iPhone Maker Pivot Toward AI And Software, Says Mark Gurman
Portfolio Pulse from Ananya Gairola
Apple Inc. (NASDAQ:AAPL) is shifting its focus towards artificial intelligence and software as its hardware innovation slows down. Devices from as far back as 2017 can still run current operating systems, leading to a decline in hardware sales but opening opportunities in AI and software. The upcoming iPhone 16 will emphasize AI features, and Apple is exploring turning these into paid services.

July 01, 2024 | 2:20 am
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Apple is pivoting towards AI and software as hardware innovation slows. Devices from 2017 can still run current OS, leading to a decline in hardware sales but opening new opportunities in AI and software services.
Apple's shift towards AI and software could open new revenue streams through service fees and subscriptions, potentially offsetting the decline in hardware sales. This strategic pivot is likely to positively impact the stock in the short term.
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