Rockstar Games Co-Founder Reveals Why GTA Movie 'Never Made Sense'
Portfolio Pulse from Franca Quarneti
Dan Houser, Rockstar Games co-founder, explained why a Grand Theft Auto (GTA) movie never made sense due to high risks and lack of control. Despite various proposals, including one starring Eminem, Rockstar resisted Hollywood's lure. Strauss Zelnick, CEO of Take-Two Interactive (NASDAQ:TTWO), emphasized the need for complete creative control. GTA V's success and the anticipated release of GTA VI in 2025 highlight the franchise's monumental impact.

June 28, 2024 | 5:53 pm
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Take-Two Interactive (NASDAQ:TTWO) remains committed to maintaining creative control over its IPs, including the highly successful GTA franchise. The company's decision to avoid risky movie adaptations underscores its strategic focus on maximizing value through controlled, high-quality game releases.
The news highlights Take-Two Interactive's strategic decision to avoid risky movie adaptations of its valuable IPs, which aligns with its focus on high-quality game releases. This approach is likely to positively impact investor sentiment, reinforcing confidence in the company's long-term strategy and potential revenue growth from upcoming releases like GTA VI.
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