Apple Vision Pro Debuts In China And It Is Almost $500 More Expensive Than In US
Portfolio Pulse from Benzinga Neuro
Apple Inc. (NASDAQ:AAPL) has launched its mixed-reality headset, Vision Pro, in China at a price 18% higher than in the U.S. Despite the higher price, initial training sessions in Beijing are fully booked. The launch follows a trademark dispute and comes amid competition from local brands like Huawei.
June 28, 2024 | 11:50 am
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Apple's launch of the Vision Pro in China at a higher price point has sparked consumer debate but shows strong initial interest with fully booked training sessions. This could positively impact Apple's revenue from the Chinese market, which is significant for the company.
The higher price point of the Vision Pro in China has generated consumer debate, but the fully booked training sessions indicate strong initial interest. Given that China accounts for a significant portion of Apple's revenue, this launch could positively impact Apple's financial performance in the short term.
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