Pure Sunfarms Launches Exclusive Cannabis Trials in British Columbia
Portfolio Pulse from Benzinga Newsdesk
Pure Sunfarms, a subsidiary of Village Farms International (NASDAQ: VFF), has launched 'Trials by Pure Sunfarms', an exclusive cannabis trial program in British Columbia. The program offers limited batch, unique cannabis strains to consumers, starting with Trial No. 001 (Gas Face x Purple Kush) available from July 1, 2024.
June 28, 2024 | 7:03 am
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Village Farms International's subsidiary, Pure Sunfarms, has launched an exclusive cannabis trial program in British Columbia, which could attract cannabis connoisseurs and boost sales.
The launch of 'Trials by Pure Sunfarms' is likely to attract cannabis connoisseurs in British Columbia, potentially increasing sales and brand loyalty for Village Farms International. The exclusive nature of the product and the focus on high-quality strains could positively impact VFF's stock price in the short term.
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