McDonald's Customers Prefer Chicken Over Plant-Based Options: Report
Portfolio Pulse from Shivani Kumaresan
McDonald's (NYSE:MCD) confirmed that its plant-based meat options in the U.S. were unsuccessful, with customers preferring chicken over plant-based proteins. The McPlant burger trial did not meet expectations, and McDonald's is now focusing on expanding its chicken offerings. Beyond Meat Inc. (NASDAQ:BYND) partnered with McDonald's for the McPlant burger.
June 27, 2024 | 12:57 pm
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POSITIVE IMPACT
McDonald's is shifting its focus to chicken offerings after the unsuccessful trial of its plant-based McPlant burger in the U.S. This move aligns with customer preferences and the affordability of chicken production.
McDonald's decision to focus on chicken, which is more popular and affordable, is likely to positively impact its revenues and stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Beyond Meat's partnership with McDonald's for the McPlant burger did not meet expectations in the U.S. This could negatively impact Beyond Meat's stock as the demand for its plant-based products at McDonald's is low.
The underperformance of the McPlant burger at McDonald's could negatively impact Beyond Meat's stock due to lower-than-expected demand for its plant-based products.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80