Oatly To Partner With EF Pro Cycling
Portfolio Pulse from Benzinga Newsdesk
Oatly has announced a partnership with EF Pro Cycling, which includes naming rights for training camps, logo placements on team uniforms and vehicles, event-specific activations, and collaborative content development. This partnership aims to integrate Oatly's dairy-free products into athletes' diets and promote the brand through various channels.

June 27, 2024 | 12:31 pm
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Oatly's partnership with EF Pro Cycling is expected to enhance brand visibility and promote its dairy-free products through various marketing channels, potentially boosting sales and brand recognition.
The partnership includes multiple marketing initiatives such as logo placements, event activations, and content development, which are likely to increase Oatly's brand visibility and consumer engagement. This could lead to higher sales and a positive impact on the stock price.
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