Morgan Stanley To Roll Out OpenAI-Powered Assistant For Financial Advisors: 'Quality And Depth Of The Notes Are Just Significantly Better'
Portfolio Pulse from Benzinga Neuro
Morgan Stanley (NYSE:MS) is launching an AI-powered assistant named Debrief to enhance the workflow of its financial advisors. Built using OpenAI's GPT-4, Debrief will automate note-taking during client meetings, potentially increasing client engagement and business growth. This move aligns with the growing adoption of AI in the financial sector.
June 27, 2024 | 9:58 am
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Morgan Stanley is set to launch an AI-powered assistant named Debrief, built using OpenAI's GPT-4, to enhance the workflow of its financial advisors. This move is expected to improve note-taking quality, increase client engagement, and potentially drive business growth.
The introduction of the AI assistant Debrief is likely to improve operational efficiency and client engagement for Morgan Stanley's financial advisors. This technological advancement aligns with the broader trend of AI adoption in the financial sector, potentially driving business growth and positively impacting the stock price in the short term.
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