PENN Entertainment And Ticketmaster Partner To Level Up Loyalty Rewards For Millions Of PENN Play Members
Portfolio Pulse from Benzinga Newsdesk
PENN Entertainment has expanded its partnership with Ticketmaster to enhance its PENN Play loyalty program. Members can now use PENN Cash for tickets to concerts, sporting events, and shows, providing a new payment option. PENN will also have on-site activations at five amphitheaters across the U.S.
June 26, 2024 | 6:33 pm
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POSITIVE IMPACT
Ticketmaster, a subsidiary of Live Nation Entertainment (LYV), has expanded its partnership with PENN Entertainment, allowing PENN Play members to use PENN Cash for event tickets.
The partnership with PENN Entertainment could drive additional ticket sales for Ticketmaster, positively impacting Live Nation Entertainment's revenue and stock price in the short term.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
PENN Entertainment has expanded its partnership with Ticketmaster, allowing PENN Play members to use PENN Cash for event tickets and enhancing the live event experience with on-site activations.
The expanded partnership with Ticketmaster enhances the value proposition of PENN Play, potentially increasing customer loyalty and engagement. This could positively impact PENN's revenue and stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100