Afterpay Research Shows 4 in 5 'Buy Now, Pay Later' Customers Find Pay-in-Four Innovation Reduces Financial Stress; Over 75% Say BNPL Eases Financial Strain During Purchases and Installments; Study Reveals Increased Financial Stress Among Americans, Especially Millennials and Gen Z Preparing for Major Life Changes
Portfolio Pulse from Benzinga Newsdesk
Afterpay's research indicates that 4 in 5 'Buy Now, Pay Later' (BNPL) customers find the pay-in-four model reduces financial stress. Over 75% of users say BNPL eases financial strain during purchases and installments. The study highlights increased financial stress among Americans, particularly Millennials and Gen Z, who are preparing for major life changes.
June 26, 2024 | 1:30 pm
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POSITIVE IMPACT
Afterpay, owned by Block Inc. (SQ), reports that 4 in 5 BNPL customers find the pay-in-four model reduces financial stress, and over 75% say it eases financial strain during purchases and installments.
Positive customer feedback on Afterpay's BNPL service is likely to boost investor confidence in Block Inc. (SQ), potentially driving short-term stock price gains.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
PayPal Holdings Inc. (PYPL) may be impacted by Afterpay's positive BNPL feedback, as 4 in 5 customers report reduced financial stress and over 75% say it eases financial strain.
While Afterpay's positive feedback may influence the BNPL market, the impact on PayPal Holdings Inc. (PYPL) is less direct, leading to a neutral short-term effect.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Affirm Holdings Inc. (AFRM) may see increased competition as Afterpay's BNPL model is reported to reduce financial stress for 4 in 5 customers and ease financial strain for over 75% of users.
Positive feedback for Afterpay's BNPL service could lead to increased competition for Affirm Holdings Inc. (AFRM), potentially putting downward pressure on its stock price.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80