The New York Times Plans Shift Of Top Podcasts Behind Paywall To Boost Revenue Amid Growing Digital Subscriber Base: Report
Portfolio Pulse from Benzinga Neuro
The New York Times (NYSE:NYT) plans to move its top podcasts behind a paywall to boost revenue, leveraging its growing digital subscriber base. This strategy aims to generate new revenue from podcast subscriptions while continuing to sell ads. The company reported a net increase of 210,000 digital-only subscribers in the first quarter, with total subscribers reaching 10.55 million.
June 26, 2024 | 4:55 am
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The New York Times plans to move its top podcasts behind a paywall to boost revenue, leveraging its growing digital subscriber base. This move is expected to generate new revenue from podcast subscriptions while continuing to sell ads.
The decision to move podcasts behind a paywall is a strategic move to capitalize on the growing digital subscriber base and generate new revenue streams. This could positively impact NYT's stock price in the short term as investors may view this as a proactive step to increase revenue.
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