Epic Games Store On Google Play? Here's What It Could Cost
Portfolio Pulse from Franca Quarneti
Google has outlined the potential costs and implications of allowing third-party app stores, such as the Epic Games Store, to operate within the Google Play Store. The integration would require 12 to 18 months and cost between $60 million to $137 million. Google emphasizes that financial costs are not the only concern, citing risks to user safety and its reputation. Epic Games will have the opportunity to challenge Google's estimates, with a final court hearing scheduled for August 14.

June 25, 2024 | 6:35 pm
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NEGATIVE IMPACT
Google has outlined the potential costs and risks of integrating third-party app stores into Google Play, estimating costs between $60 million to $137 million. The company also highlights significant safety and reputational risks.
The news highlights significant financial and operational challenges for Google, along with potential safety and reputational risks. This could negatively impact investor sentiment in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100
NEGATIVE IMPACT
Google has detailed the potential costs and risks of integrating third-party app stores into Google Play, estimating costs between $60 million to $137 million. The company also highlights significant safety and reputational risks.
The news highlights significant financial and operational challenges for Google, along with potential safety and reputational risks. This could negatively impact investor sentiment in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100