The Estée Lauder Companies' New Incubation Ventures With Support From TikTok To Launch The Catalysts Program
Portfolio Pulse from Benzinga Newsdesk
The Estée Lauder Companies (NYSE: EL) has launched The Catalysts program, an innovative incubator initiative created by ELC's New Incubation Ventures and supported by TikTok. The program aims to empower emerging talent in the beauty industry with financial backing, mentorship, and project assistance.

June 25, 2024 | 1:18 pm
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Estée Lauder Companies (NYSE: EL) has launched The Catalysts program with support from TikTok, aiming to empower emerging talent in the beauty industry. This initiative could enhance ELC's brand image and attract new creative talent.
The partnership with TikTok and the launch of The Catalysts program positions Estée Lauder as a forward-thinking and innovative company in the beauty industry. This could attract new talent and enhance the brand's image, potentially leading to positive short-term stock performance.
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