Viant Technology Integrates With Cedara To Enhance Digital Supply Path Transparency And Media Decarbonization; Partnership Provides Comprehensive Carbon Measurement For Advertisers And Viant's Corporate Emissions; Advances Viant's Adtricity Sustainability Program For Improved Carbon Efficiency
Portfolio Pulse from Benzinga Newsdesk
Viant Technology has partnered with Cedara to enhance digital supply path transparency and media decarbonization. This partnership will provide comprehensive carbon measurement for advertisers and Viant's corporate emissions, advancing Viant's Adtricity sustainability program for improved carbon efficiency.
June 25, 2024 | 1:04 pm
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Viant Technology's partnership with Cedara aims to enhance digital supply path transparency and media decarbonization, providing comprehensive carbon measurement for advertisers and Viant's corporate emissions. This move advances Viant's Adtricity sustainability program.
The partnership with Cedara is likely to positively impact Viant Technology (DSP) by enhancing its sustainability credentials and providing comprehensive carbon measurement. This aligns with growing investor and consumer interest in environmental responsibility, potentially boosting the company's market position and stock price.
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