Integral Ad Science And Microsoft Extend Advertising Collaboration To Provide Third-Party Measurement For Advertisers
Portfolio Pulse from Benzinga Newsdesk
Integral Ad Science (IAS) and Microsoft have expanded their collaboration to provide third-party measurement for advertisers. This includes brand safety, suitability, viewability, and invalid traffic measurement across Microsoft's advertising solutions.
June 25, 2024 | 12:01 pm
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POSITIVE IMPACT
Integral Ad Science (IAS) has expanded its collaboration with Microsoft to provide enhanced third-party measurement for advertisers. This partnership will likely boost IAS's credibility and demand for its services.
The expanded collaboration with Microsoft will likely increase demand for IAS's services, enhancing its market position and potentially driving revenue growth.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Microsoft has expanded its collaboration with Integral Ad Science to provide enhanced third-party measurement for advertisers. This move is expected to improve the attractiveness of Microsoft's advertising solutions.
The partnership with IAS will likely make Microsoft's advertising solutions more attractive to advertisers, potentially increasing ad revenue and market share.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80