AliExpress Launches Global Sports Campaign Highlighting 161M Purchases
Portfolio Pulse from Benzinga Newsdesk
AliExpress, a subsidiary of Alibaba Group, launched a global sports campaign 'Find Your Sport' at the Olympic Qualifier Series 2024 in Budapest. The campaign highlights 161 million purchases of sporting goods and aims to inspire global sporting engagement. AliExpress continues to invest in its premium service, AliExpress Choice, offering discounts and deals during the Olympic Games Paris 2024.
June 25, 2024 | 7:10 am
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Alibaba Group's subsidiary, AliExpress, launched a new global sports campaign 'Find Your Sport' at the Olympic Qualifier Series 2024, highlighting 161 million purchases of sporting goods. The campaign aims to inspire global sporting engagement and includes continued investment in AliExpress Choice.
The launch of the 'Find Your Sport' campaign and the emphasis on AliExpress Choice during a high-profile event like the Olympic Qualifier Series 2024 is likely to boost Alibaba's brand visibility and consumer engagement. This could positively impact Alibaba's stock in the short term.
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