Paramount+ Wants You To Shell Out More For Watching Starting In August, Even If You Stream It With Ads — Here's What You Need To Know
Portfolio Pulse from Ananya Gairola
Paramount Global (NASDAQ: PARA) has announced a price hike for its Paramount+ subscription plans starting in August. The ad-free Paramount+ With Showtime plan will increase by $1 to $12.99 per month, while the Paramount+ Essential plan with ads will rise by $2 to $7.99 per month for new subscribers. Existing subscribers will see the new prices from their next billing date on or after September 20. Annual subscription plans remain unchanged.
June 25, 2024 | 4:53 am
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Paramount Global is increasing prices for its Paramount+ subscription plans starting in August. This move could boost revenue but may also risk subscriber churn.
The price increase for Paramount+ plans is likely to boost short-term revenue for Paramount Global. However, there is a risk of subscriber churn due to higher costs. The impact on stock price is expected to be positive in the short term as investors may view the price hike as a revenue-enhancing move.
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