'Walmart expands digital marketing efforts on TikTok, Roblox' - Chain Store Age
Portfolio Pulse from Benzinga Newsdesk
Walmart is expanding its digital marketing efforts by leveraging popular platforms TikTok and Roblox. This move aims to engage younger audiences and enhance brand visibility.
June 24, 2024 | 7:00 pm
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POSITIVE IMPACT
Roblox is partnering with Walmart as part of the retailer's expanded digital marketing efforts, which could increase user engagement on the platform.
Roblox's partnership with Walmart for digital marketing campaigns is likely to increase user engagement on the platform, benefiting both companies.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Walmart is expanding its digital marketing efforts on TikTok and Roblox to engage younger audiences and enhance brand visibility.
Walmart's strategic move to leverage TikTok and Roblox for digital marketing is likely to enhance its brand visibility among younger audiences, potentially driving higher engagement and sales.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100