Netflix Buys International Rights To Tencent's Chinese Series 'See Her Again': Why This Rare Move Matters
Portfolio Pulse from Chris Katje
Netflix has acquired the international rights to Tencent's Chinese series 'See Her Again,' marking a rare pre-buy move. This acquisition highlights Netflix's continued focus on Asian content following the success of series like 'Squid Game.'
June 24, 2024 | 4:46 pm
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POSITIVE IMPACT
Netflix's acquisition of international rights to 'See Her Again' underscores its strategy to expand its Asian content portfolio, potentially boosting its international subscriber base.
The acquisition aligns with Netflix's successful strategy of investing in Asian content, which has previously led to significant subscriber growth. This move could attract more viewers from Asia and potentially increase international subscriptions.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Tencent's partnership with Netflix for 'See Her Again' could enhance its visibility and reputation in international markets, potentially leading to more collaborations and revenue opportunities.
By partnering with Netflix, Tencent can leverage the streaming giant's global reach to enhance its content's visibility, potentially leading to increased revenue and more international collaborations.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70