Paramount Global, Nickelodeon And DCMP Form Multi-Year Partnership To Make Programming Accessible
Portfolio Pulse from Benzinga Newsdesk
Paramount Global and The Described and Captioned Media Program (DCMP) have announced a multi-year partnership to make Nickelodeon's programming accessible to families and students with disabilities. The agreement includes popular series like Bossy Bear, Tiny Chef Show, Blues Clues & You!, and Santiago of the Seas, with content distributed via DCMP's free streaming services through 2029.
June 24, 2024 | 3:46 pm
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Paramount Global has entered a multi-year partnership with DCMP to make Nickelodeon's programming accessible to families and students with disabilities. This initiative could enhance Paramount's brand image and expand its audience reach.
The partnership with DCMP aligns with corporate social responsibility goals and could improve Paramount's brand perception. Additionally, making content accessible to a broader audience may increase viewership and engagement, potentially boosting revenue.
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