iQIYI Launches VR Experiences Across Major Chinese Cities with Global Expansion Plans
Portfolio Pulse from Benzinga Newsdesk
iQIYI, a leading online entertainment service in China, announced plans to launch VR location-based experiences across major Chinese cities this summer, with global expansion to follow. The initiative aims to expand into offline commercial spaces and the cultural tourism market, leveraging VR technology to transform IPs into captivating offline experiences.
June 24, 2024 | 7:40 am
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iQIYI is launching VR experiences in major Chinese cities this summer, with plans for global expansion. This initiative aims to transform IPs into captivating offline experiences, potentially boosting revenue and market presence.
The launch of VR experiences in major Chinese cities and plans for global expansion indicate a strategic move to diversify and enhance iQIYI's revenue streams. The use of innovative technology to transform IPs into offline experiences could attract a broader audience and increase market presence, positively impacting the stock price in the short term.
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