Estee Lauder Companies Says It Is Expanding Reach Via The U.S. Amazon Premium Beauty Store As New Consumers Can Enjoy Bumble And Bumble Hairstyling At Home
Portfolio Pulse from Benzinga Newsdesk
Estee Lauder Companies is expanding its reach by launching Bumble and bumble products in the U.S. Amazon Premium Beauty store. This move aims to bring high-performing hairstyling products to a broader audience, with Prime members benefiting from fast, free shipping.
June 21, 2024 | 10:49 am
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Estee Lauder Companies is expanding its reach by launching Bumble and bumble products in the U.S. Amazon Premium Beauty store. This strategic move aims to attract new consumers and leverage Amazon's vast customer base, potentially boosting sales and brand visibility.
The partnership with Amazon allows Estee Lauder to tap into a larger customer base, potentially increasing sales and brand visibility. The convenience of fast, free shipping for Prime members adds value, making the products more accessible and attractive to consumers.
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