Elon Musk Is Keeping Up With The Kardashians: Khloe Signs X Podcast Deal
Portfolio Pulse from Chris Katje
Khloe Kardashian has signed a video podcast deal with social media platform X, owned by Elon Musk. The podcast will be part of X's 'Originals on X' launch and will feature 26 episodes starting in fall 2024. This move is part of X's strategy to grow its video content offerings.
June 20, 2024 | 10:06 pm
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NEGATIVE IMPACT
Khloe Kardashian's new podcast on X could draw attention away from 'The Kardashians' series on Disney's Hulu, potentially affecting viewership.
The new podcast could divert some audience from Hulu's 'The Kardashians,' affecting Disney's streaming viewership.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50
NEGATIVE IMPACT
Khloe Kardashian, who has 309 million followers on Instagram, has signed a podcast deal with X. This could impact user engagement on Meta Platforms Inc's Instagram.
Khloe Kardashian's large following on Instagram could see a shift in engagement towards X, potentially impacting Instagram's user metrics.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50