Taylor Swift And TikTok Rock Out With New Interactive Fan Experience
Portfolio Pulse from Franca Quarneti
Taylor Swift and TikTok have expanded their collaboration with a new interactive fan experience celebrating Swift's The Eras Tour. This initiative includes themed playlists, challenges, and exclusive artwork, showcasing high fan engagement. The partnership follows a resolved licensing dispute with Universal Music Group (UMGNF).
June 20, 2024 | 5:10 pm
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Universal Music Group (UMGNF) resolved a licensing dispute with TikTok, leading to a new interactive fan experience with Taylor Swift. This collaboration could boost UMG's revenues and artist engagement.
The resolution of the licensing dispute and the launch of a new interactive fan experience with a high-profile artist like Taylor Swift is likely to enhance UMG's revenue streams and artist engagement on TikTok.
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