What's Going On With Affirm Stock Thursday?
Portfolio Pulse from Anusuya Lahiri
Affirm Holdings, Inc. (AFRM) stock dropped 17% this week following reports that Apple Inc. (AAPL) plans to discontinue its Apple Pay Later service. Apple will integrate third-party services like Affirm and Citigroup Inc. (C) into its iOS 18 software. Affirm stock is trading lower by over 2% on Thursday.

June 20, 2024 | 4:26 pm
News sentiment analysis
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NEGATIVE IMPACT
Affirm Holdings, Inc. (AFRM) stock dropped 17% this week due to Apple's decision to discontinue its Apple Pay Later service. Affirm will be integrated into Apple's iOS 18 software.
The discontinuation of Apple Pay Later directly impacts Affirm as it was a competitor in the BNPL space. However, the integration into iOS 18 could provide new opportunities, though the immediate market reaction is negative.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100
NEGATIVE IMPACT
Vanguard Small-Cap ETF (VB) provides exposure to Affirm Holdings, which saw a 17% drop this week.
The drop in Affirm's stock could negatively impact the Vanguard Small-Cap ETF in the short term due to its exposure to AFRM.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 30
NEGATIVE IMPACT
Vanguard Total Stock Market ETF (VTI) provides exposure to Affirm Holdings, which saw a 17% drop this week.
The drop in Affirm's stock could negatively impact the Vanguard Total Stock Market ETF in the short term due to its exposure to AFRM.
CONFIDENCE 70
IMPORTANCE 40
RELEVANCE 30
NEUTRAL IMPACT
Apple Inc. (AAPL) plans to discontinue its Apple Pay Later service and integrate third-party services like Affirm and Citigroup into its iOS 18 software.
Apple's decision to discontinue Apple Pay Later and integrate third-party services may have a neutral short-term impact on its stock as the market adjusts to the new strategy.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Goldman Sachs Group Inc. (GS) was previously involved in handling the Apple Pay Later process, which is now being discontinued.
Goldman Sachs' involvement in Apple Pay Later is ending, but the impact on its stock is likely neutral as it continues to have diverse business operations.
CONFIDENCE 60
IMPORTANCE 50
RELEVANCE 40
NEUTRAL IMPACT
MasterCard Inc. (MA) was previously involved in handling the Apple Pay Later process, which is now being discontinued.
MasterCard's involvement in Apple Pay Later is ending, but the impact on its stock is likely neutral as it continues to have diverse business operations.
CONFIDENCE 60
IMPORTANCE 50
RELEVANCE 40
POSITIVE IMPACT
Citigroup Inc. (C) will be integrated into Apple's iOS 18 software as a third-party service for installment loans.
The integration into Apple's iOS 18 could provide Citigroup with new business opportunities, potentially having a positive short-term impact on its stock.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 60