Limiting 'Apple Intelligence' Features Not A Tactic To Boost iPhone Sales, Say Top Executives: 'We Would've Been Smart Enough Just To Do Our Most Recent iPads And Macs, Too'
Portfolio Pulse from Rounak Jain
Apple Inc. (NASDAQ:AAPL) has introduced new AI features, Apple Intelligence, exclusive to the iPhone 15 Pro and Pro Max models. Executives clarified that the limitation is due to hardware requirements, not a strategy to boost sales. The features require the A17 Pro chip and at least 8GB of RAM.
June 20, 2024 | 11:46 am
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Apple's new AI features, Apple Intelligence, are limited to the iPhone 15 Pro and Pro Max models due to hardware requirements. Executives deny this is a tactic to boost sales, but the exclusivity may still drive demand for the latest models.
The exclusivity of Apple Intelligence to the latest iPhone models could drive sales of the iPhone 15 Pro and Pro Max, positively impacting Apple's short-term stock price. The clarification from executives may also help mitigate any negative sentiment.
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