Reported Wednesday, FOX And The Trade Desk Expand Partnership For Advanced Advertising Integrations
Portfolio Pulse from Benzinga Newsdesk
FOX and The Trade Desk have expanded their partnership to enhance advanced advertising integrations. This collaboration focuses on premium content and open internet industry cooperation, including the integration of Unified ID 2.0 and OpenPath through AdRise, and a commitment to work together on identity and CTV authentication.
June 20, 2024 | 8:49 am
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POSITIVE IMPACT
FOX has expanded its partnership with The Trade Desk to enhance advanced advertising integrations, focusing on premium content and open internet industry collaboration.
The expanded partnership with The Trade Desk is likely to enhance FOX's advertising capabilities, potentially increasing revenue from premium content and advanced advertising solutions.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
The Trade Desk has expanded its partnership with FOX to enhance advanced advertising integrations, focusing on premium content and open internet industry collaboration.
The expanded partnership with FOX is likely to enhance The Trade Desk's advertising capabilities, potentially increasing revenue from advanced advertising solutions and premium content.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80