Ford's F-150 Lightning-Based Supertruck To Climb Pikes Peak Over Weekend, Keeping Up With Model T Legacy
Portfolio Pulse from Anan Ashraf
Ford's F-150 Lightning-based supertruck will participate in the Pikes Peak International Hill Climb to test its EV powertrains. The truck, driven by Romain Dumas, features significant enhancements and aims to push the boundaries of Ford's electric vehicle technology.
June 19, 2024 | 9:55 am
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Ford's F-150 Lightning-based supertruck will participate in the Pikes Peak International Hill Climb, aiming to test and showcase its advanced EV powertrains. This event could boost Ford's brand image and investor confidence in its EV technology.
The participation of Ford's F-150 Lightning-based supertruck in the Pikes Peak International Hill Climb is a significant marketing event that showcases the company's advancements in EV technology. Successful performance could enhance Ford's brand image and investor confidence, potentially leading to a positive short-term impact on its stock price.
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