Magnite And Spectrum Reach Forge Expanded Alliance, Boosting Programmatic Ad Access Across Premium TV Inventory
Portfolio Pulse from Benzinga Newsdesk
Magnite and Spectrum Reach have expanded their alliance to enhance programmatic ad access across premium TV inventory. Spectrum Reach will increase its use of Magnite's technology to deliver targeted ads through the Spectrum TV App, the highest-rated pay TV streaming app in the U.S.
June 18, 2024 | 7:41 am
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Charter Communications, through its Spectrum Reach division, will benefit from enhanced ad targeting capabilities, potentially increasing ad revenue.
The expanded alliance with Magnite will allow Charter Communications to offer more targeted ads, likely increasing its ad revenue and positively impacting its stock price.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Magnite's expanded alliance with Spectrum Reach will likely enhance its market position in the programmatic ad space, potentially driving revenue growth.
The expanded use of Magnite's technology by Spectrum Reach will likely increase Magnite's revenue from programmatic ads, positively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100