Would You Like AI With Those Fries? McDonald's Ends Drive-Thru Artificial Intelligence Test
Portfolio Pulse from Chris Katje
McDonald's (NYSE:MCD) is ending its AI drive-thru test with IBM (NYSE:IBM) but remains committed to exploring AI solutions, potentially with new partners like Google (NASDAQ:GOOG, NASDAQ:GOOGL). The decision follows mixed results from the AI test, with McDonald's aiming to make a future decision on voice ordering solutions by the end of the year.

June 17, 2024 | 4:40 pm
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IBM's partnership with McDonald's on AI drive-thru technology is ending, but IBM remains a trusted partner for other McDonald's global systems. IBM is also in talks with other fast food companies about AI technology.
The end of the partnership with McDonald's may have a short-term negative impact on IBM's stock, but the company's ongoing relationship with McDonald's and talks with other fast food companies could mitigate this.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
McDonald's is ending its AI drive-thru test with IBM but remains committed to exploring AI solutions, potentially with new partners like Google. The decision follows mixed results from the AI test.
The news indicates a shift in McDonald's AI strategy but does not suggest a significant immediate impact on its stock price. The company's commitment to future AI solutions may be seen as a positive long-term strategy.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Google, which has partnered with McDonald's on a chatbot and with Wendy's on drive-thru AI technology, may be a potential new partner for McDonald's AI drive-thru solutions.
Google's existing partnerships with McDonald's and Wendy's on AI technology position it as a strong candidate for future AI drive-thru solutions, potentially benefiting its stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Google, which has partnered with McDonald's on a chatbot and with Wendy's on drive-thru AI technology, may be a potential new partner for McDonald's AI drive-thru solutions.
Google's existing partnerships with McDonald's and Wendy's on AI technology position it as a strong candidate for future AI drive-thru solutions, potentially benefiting its stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
SoundHound AI Inc is testing AI technology with White Castle, indicating its involvement in the fast food AI space.
SoundHound AI's involvement in testing AI technology with White Castle highlights its presence in the fast food AI market, which could positively impact its stock.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 40