"Why Reddit Is Growing Ad Inventory In The Comments Section; At Cannes Lions, The Platform Seeks To Open An Untapped Reserve Of Inventory For Brands" - AdAge
Portfolio Pulse from Benzinga Newsdesk
Reddit is expanding its ad inventory by introducing ads within the comments section, aiming to provide brands with more advertising opportunities. This move was announced at the Cannes Lions event.
June 17, 2024 | 2:28 pm
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Reddit is expanding its ad inventory by introducing ads within the comments section, which could significantly increase its advertising revenue.
By adding ads in the comments section, Reddit is creating more ad space, which can attract more advertisers and increase revenue. This strategic move is likely to positively impact Reddit's financial performance in the short term.
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