Instacart And YouTube Collaborate To Make Video Ads Shoppable For Quick Consumer Purchases
Portfolio Pulse from Benzinga Newsdesk
Instacart and YouTube have announced a collaboration to make video ads shoppable, allowing consumers to purchase products directly from YouTube ads. This partnership represents a new extension of off-platform partnerships for both companies.
June 17, 2024 | 8:00 am
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Instacart's collaboration with YouTube to make video ads shoppable is likely to enhance its revenue streams by tapping into YouTube's vast user base.
The partnership with YouTube allows Instacart to leverage YouTube's extensive user base, potentially increasing its revenue through seamless consumer purchases directly from video ads.
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