IAS Enhances YouTube Ad Safety With Expanded Measurement For Performance Max And Demand Gen Campaigns
Portfolio Pulse from Benzinga Newsdesk
IAS has expanded its measurement capabilities for YouTube ads, now including Performance Max and Demand Gen campaigns. This enhancement allows global advertisers to access IAS Brand Safety and Suitability as part of Total Media Quality for YouTube.
June 17, 2024 | 6:38 am
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IAS has expanded its measurement capabilities for YouTube ads, now including Performance Max and Demand Gen campaigns. This enhancement allows global advertisers to access IAS Brand Safety and Suitability as part of Total Media Quality for YouTube.
The expansion of IAS's measurement capabilities to include Performance Max and Demand Gen campaigns on YouTube is likely to be positively received by advertisers seeking enhanced brand safety and suitability. This could lead to increased demand for IAS's services, potentially boosting its stock price in the short term.
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