Netflix Wants More Obama Magic, Expands Content Partnership With Barack And Michelle
Portfolio Pulse from Chris Katje
Netflix Inc (NASDAQ:NFLX) is expanding its content partnership with Barack and Michelle Obama's media company, Higher Ground. The new multiyear first-look deal will include a variety of film and TV projects, building on the success of previous collaborations like 'Leave the World Behind.'
June 14, 2024 | 8:39 pm
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Netflix is expanding its content partnership with Higher Ground, the media company led by Barack and Michelle Obama. The new multiyear first-look deal will include a variety of film and TV projects, building on the success of previous collaborations.
The expansion of the content partnership with Higher Ground is likely to positively impact Netflix's stock in the short term. The success of previous projects like 'Leave the World Behind' and the anticipation of new content can drive viewership and subscriber growth.
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