'Google Ads phasing out card payments' - Search Engine Land
Portfolio Pulse from Benzinga Newsdesk
Google Ads is phasing out card payments, which could impact various payment processing companies and advertisers. This change may affect companies like Visa, Mastercard, PayPal, and Square, as well as Google's own stock.
June 14, 2024 | 7:22 pm
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POSITIVE IMPACT
PayPal may benefit from Google's decision to phase out card payments for Google Ads, as advertisers might turn to alternative payment methods.
As a digital payment platform, PayPal might see increased usage from advertisers looking for alternatives to card payments.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Square could see an uptick in usage as Google Ads phases out card payments, with advertisers seeking alternative payment methods.
Square, as a digital payment processor, could benefit from advertisers seeking alternatives to card payments.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEUTRAL IMPACT
Google's decision to phase out card payments for Google Ads could streamline their payment processes but may also cause short-term disruptions for advertisers.
As the company implementing the change, Google may see both positive and negative impacts. Streamlining payments could reduce costs, but advertisers may face initial disruptions.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Mastercard might face a reduction in transaction volumes due to Google's decision to phase out card payments for Google Ads.
Similar to Visa, Mastercard's revenue from transaction fees may decrease, potentially impacting its short-term stock performance.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Visa may experience a decline in transaction volumes due to Google's decision to phase out card payments for Google Ads.
Visa's revenue from transaction fees may decrease as Google Ads moves away from card payments, potentially impacting short-term stock performance.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80