Netflix Seeks Production Partner For Christmas NFL Games: Disney, Comcast, Paramount Global Reportedly In The Mix
Portfolio Pulse from Benzinga Neuro
Netflix is seeking a production partner for NFL games it plans to air on Christmas Day, as well as in 2025 and 2026. The company is in discussions with major broadcasters like Disney, Comcast, and Paramount Global. This marks Netflix's first significant venture into live sports, aiming to expand its advertising tier.

June 14, 2024 | 12:07 pm
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NEUTRAL IMPACT
Amazon has already secured a deal with NBCUniversal to produce its NFL games, which could lead to resistance among current NFL partners to assist Netflix.
Amazon's existing deal with NBCUniversal for NFL games may create competition and resistance among current NFL partners to assist Netflix, potentially having a neutral impact on Amazon's stock in the short term.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
Disney, through its ESPN network, is in discussions with Netflix to produce NFL games. However, Disney's college football commitments may limit its ability to partner with Netflix.
While Disney is a potential partner for Netflix, its existing commitments to college football may limit its ability to take on additional NFL games. This could have a neutral impact on Disney's stock in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Comcast's NBCUniversal is in discussions with Netflix to produce NFL games. This partnership could enhance NBCUniversal's sports broadcasting portfolio.
A partnership with Netflix to produce NFL games could enhance NBCUniversal's sports broadcasting portfolio, potentially boosting Comcast's revenue and market position.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Netflix is seeking a production partner for NFL games on Christmas Day, marking its first major move into live sports. This could significantly boost its advertising revenue and subscriber base.
Netflix's move into live sports is a strategic shift to attract more advertisers and subscribers. Successfully securing a production partner for NFL games could significantly boost its revenue and market position.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Paramount Global's CBS Sports is in discussions with Netflix to produce NFL games. This could expand CBS Sports' reach and influence in sports broadcasting.
A partnership with Netflix to produce NFL games could expand CBS Sports' reach and influence in sports broadcasting, potentially boosting Paramount Global's revenue and market position.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80