How Amazon Prime Video's Ad-Supported Version Reportedly Disrupted Netflix, YouTube, And TV Networks, Forcing OTTs To Slash Prices
Portfolio Pulse from Benzinga Neuro
Amazon's introduction of an ad-supported version of Prime Video has disrupted the streaming ad market, impacting Netflix, YouTube, and TV networks. This move has led to a decrease in ad prices and forced Netflix to reduce its ad rates and introduce new offerings. Amazon's ad-supported Prime Video tier has a significant reach, and its entry into the connected TV market is beginning to show its impact.
June 14, 2024 | 11:32 am
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Alphabet's YouTube is also impacted by Amazon's ad-supported Prime Video, leading to a decrease in ad prices across the streaming ad market.
YouTube, as part of Alphabet, is facing competitive pressure due to Amazon's ad-supported Prime Video, which has led to a decrease in ad prices. This may negatively impact Alphabet's stock in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 50
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Netflix has been forced to reduce its ad rates and introduce new offerings in response to Amazon's ad-supported Prime Video, which has disrupted the streaming ad market.
Netflix's need to reduce ad rates and introduce new offerings in response to Amazon's disruption indicates competitive pressure, which may negatively impact its stock in the short term.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 100
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Amazon's introduction of an ad-supported Prime Video has disrupted the streaming ad market, leading to a decrease in ad prices and impacting competitors like Netflix and YouTube.
Amazon's move to an ad-supported model for Prime Video has significantly disrupted the streaming ad market, leading to lower ad prices and forcing competitors to adjust their strategies. This is likely to positively impact Amazon's stock in the short term as it gains a competitive edge.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100