Uber Expands JourneyTV To Over 50,000 Screens With T-Mobile Advertising Solutions Partnership; Leverages Octopus Interactive's Rideshare Media Network For Enhanced Advertiser Reach
Portfolio Pulse from Benzinga Newsdesk
Uber has expanded its JourneyTV to over 50,000 screens through a partnership with T-Mobile Advertising Solutions. This expansion leverages Octopus Interactive's rideshare media network to enhance advertiser reach.
June 13, 2024 | 2:55 pm
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POSITIVE IMPACT
T-Mobile Advertising Solutions has partnered with Uber to expand JourneyTV to over 50,000 screens, leveraging Octopus Interactive's rideshare media network to enhance advertiser reach.
The partnership with Uber to expand JourneyTV is likely to enhance T-Mobile's advertising solutions and market reach, positively impacting its stock price in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Uber has expanded its JourneyTV to over 50,000 screens through a partnership with T-Mobile Advertising Solutions, leveraging Octopus Interactive's rideshare media network to enhance advertiser reach.
The expansion of JourneyTV and the partnership with T-Mobile Advertising Solutions is likely to increase Uber's advertising revenue and enhance its market presence, positively impacting its stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100