Jake Paul has launched a new men's skincare brand called 'W,' which will be exclusively available at Walmart. The brand aims to revolutionize the men's skincare market with affordable products priced below $10. The initial product lineup includes body wash, body spray, and antiperspirant deodorant, with plans to expand further. The men's grooming sector is a growing market, and Paul's upcoming boxing match against Mike Tyson on Netflix is expected to boost brand visibility.