Albertsons Media Collective Launches Collective TV, A Solution That Unlocks The Combined Value Of Retail Media And TV
Portfolio Pulse from Benzinga Newsdesk
Albertsons Media Collective has launched Collective TV, a new solution that integrates retail media and TV to provide advertisers with a modern currency for targeting, measuring, and optimizing video ad campaigns. This initiative involves collaboration with major platforms like Google Display & Video 360, The Trade Desk, LiveRamp, FreeWheel, iSpot, and Clinch.
June 13, 2024 | 1:10 pm
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Albertsons Companies, Inc. (NYSE: ACI) has launched Collective TV, a new solution that integrates retail media and TV for advanced ad targeting and measurement. This move could enhance ACI's advertising capabilities and attract more advertisers.
The launch of Collective TV by Albertsons Media Collective is a significant development that could enhance ACI's advertising capabilities. By integrating retail media and TV, ACI can offer advertisers a more comprehensive and efficient solution for targeting and measuring ad campaigns. This could attract more advertisers to ACI's platform, potentially boosting its advertising revenue.
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