Roku And Fandango Announce New CTV Partnership; Enables Theatrical Advertisers To Measure Impact Of Roku Ad Campaigns Through Fandango Ticket Sales Attribution; Roku Joins Fandango360 For Enhanced Marketing Insights And Strategic Connections
Portfolio Pulse from Benzinga Newsdesk
Roku and Fandango have announced a new partnership that allows theatrical advertisers to measure the impact of Roku ad campaigns through Fandango ticket sales attribution. Roku will join Fandango360 for enhanced marketing insights and strategic connections.
June 13, 2024 | 1:01 pm
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Roku has partnered with Fandango to enable theatrical advertisers to measure the impact of their ad campaigns through Fandango ticket sales attribution. This partnership will provide Roku with enhanced marketing insights and strategic connections.
The partnership with Fandango is likely to enhance Roku's value proposition to advertisers by providing measurable results, which could attract more advertising spend on Roku's platform. This is a positive development for Roku's business model and could lead to a short-term increase in stock price.
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