Nielsen Announces Interoperability With LiveRamp For Advanced Audience Planning And Measurement In Nielsen ONE; Connects First And Third-Party Data Sources For Seamless Cross-Platform Audience Planning Using Nielsen ONE Ads And Data Driven Linear Solutions
Portfolio Pulse from Benzinga Newsdesk
Nielsen has announced interoperability with LiveRamp for advanced audience planning and measurement in Nielsen ONE. This integration connects first and third-party data sources for seamless cross-platform audience planning using Nielsen ONE Ads and Data Driven Linear solutions.
June 13, 2024 | 12:04 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Nielsen's new partnership with LiveRamp enhances its Nielsen ONE platform by integrating first and third-party data sources for advanced audience planning and measurement.
The partnership with LiveRamp is likely to enhance Nielsen's product offerings, making its Nielsen ONE platform more attractive to advertisers and media planners. This could lead to increased adoption and revenue growth.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
LiveRamp's interoperability with Nielsen ONE enhances its value proposition by enabling seamless cross-platform audience planning and measurement.
The partnership with Nielsen is likely to boost LiveRamp's market position by integrating its data solutions with a leading audience measurement platform, potentially driving higher demand for its services.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100