DoubleVerify Expands Partnership With Pinterest To Offer Brand Safety And Suitability Measurement
Portfolio Pulse from Benzinga Newsdesk
DoubleVerify has expanded its partnership with Pinterest to offer brand safety and suitability measurement using DV's AI-powered classification technology. This will provide global brands with greater transparency into Pinterest's In-Feed inventory.
June 13, 2024 | 11:14 am
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POSITIVE IMPACT
DoubleVerify has expanded its partnership with Pinterest to offer brand safety and suitability measurement using its AI-powered classification technology. This move is expected to enhance DV's service offerings and attract more clients seeking transparency in digital advertising.
The expanded partnership with Pinterest will likely enhance DoubleVerify's service offerings, making it more attractive to global brands seeking transparency in digital advertising. This could lead to increased client acquisition and revenue growth.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Pinterest has expanded its partnership with DoubleVerify to offer brand safety and suitability measurement using DV's AI-powered classification technology. This initiative is expected to improve Pinterest's appeal to advertisers by providing greater transparency into its In-Feed inventory.
The partnership with DoubleVerify is likely to make Pinterest more appealing to advertisers by offering enhanced brand safety and transparency. This could lead to increased advertising revenue and user engagement on the platform.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100