Mondelēz International Partners With Lotus Bakeries To Propel Biscoff Brand Growth In India And Launch Unique Chocolate Collaborations In Key Markets
Portfolio Pulse from Benzinga Newsdesk
Mondelēz International has partnered with Lotus Bakeries to expand the Biscoff brand in India and develop co-branded chocolate products in Europe. Mondelēz will manufacture, market, distribute, and sell Lotus Biscoff in India, and the companies will create new chocolate products combining Biscoff with Cadbury, Milka, and other brands.
June 13, 2024 | 5:44 am
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Mondelēz International's partnership with Lotus Bakeries to expand the Biscoff brand in India and develop co-branded chocolate products in Europe is likely to boost its market presence and revenue.
The partnership allows Mondelēz to enter the Indian cookie market with a popular brand and create innovative products in Europe, potentially increasing market share and revenue.
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